RIESEN - building brand awareness on social
The Challenge. To find a way to connect and drive engagement on social with the older Gen X male by breaking away from category conventions (i.e product photography).
Insight. If we make them laugh, we'll win their like.
Everything Happens For A RIESEN
This social stream takes historical dates and injects them with a dose of chocolate. The unexpectedness of the post copy and visuals caught the attention of our audience. Content performance was driven by social ads strategically targeted at the brand's age demographic and audience via their interests in comedy and history.
The social content stream resulted in increased engagements, laughs and conversations on the brand's social feed.
RIESEN - building brand awareness
In order to amplify awareness and engagement efforts, we partnered with social and comedic influencers Tripp and Tyler.
The result? 13 Million Impressions, and a whole lot of laughs.
Likes, comments, shares, CLICKS