Everything Happens for a RIESEN,
RIESEN
The Challenge. To find a way to connect and drive engagement on social with the older Gen X male by breaking away from category conventions (i.e product photography).
Insight. If we make them laugh, we'll win their like.
Everything happens for a RIESEN.
This social stream takes historical dates and injects them with a dose of chocolate. The unexpectedness of the post copy and visuals caught the attention of our audience. Content performance was driven by social ads strategically targeted at the brand's age demographic and audience via their interests in comedy and history.
The social content stream resulted in increased engagements, laughs and conversations on the brand's social feed.
Building brand awareness.
In order to amplify awareness and engagement efforts, we partnered with social and comedic influencers Tripp and Tyler.
The result? 13 Million Impressions, and a whole lot of laughs.
The Results
awareness
24MM
Impressions
Engagements
40K
Likes, comments, shares, CLICKS
laughs
laugh reactions
1.4K