For Pet Owners, Giving Back Matters


Challenge. Differentiating an online eCommerce pet company from it's much larger competitors on digital platforms.

Insight. Everyone loves their pets. The social media space is home to millions of pet-related profiles. Connecting, building and fostering a community of pet parents online will result in a trusted relationship between business and the consumer.

Image by Katie Bernotsky

2,400 bones for shelter dogs, a donation project to build brand esteem.

2,400 Bones For Shelter Dogs was a donation project that delivered boxes of treats and toys to the animals in local shelters. This social activation asked pet owners across the US to share their adoption stories and the wonderful shelters that they had adopted their pets from. The campaign drove a 10% increase in social following - and drove sales through increased brand awareness of EntirelyPets.