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Inspiring Woman to Prioritize Their Bone Health

Prolia 

Challenge. To empower women at risk for osteoporosis to advocate for their bone health and ask their doctor for a bone density scan before they experience a break or fracture. 

 

Insight. Most women at risk for osteoporosis don't know they have the condition until it's too late. Since doctors are not proactive in addressing bone health with their patients, there is a major need for support and resources that elevate understanding of osteoporosis and how to treat it. 

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A content plan to guide them to

better bone health.

These women needed to learn about osteoporosis and its risks before they would be open to considering therapy. The solve was a comprehensive content strategy that would guide them from disease awareness to consideration of therapy, to lifelong osteoporosis management and therapy adherance.

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