Sparking Opinion Where Opinion Matters Most
Challenge. When it comes to parenthood, moms and dads have tons of questions, especially as first time parents. We wanted to create a campaign for Sutter Health on social media that highlighted the breadth of care offered and showcased the hospital's decade of experience.
Insight. There's many stops along the journey to motherhood and each pregnancy is unique. Whether she's had experience or is charting new terraroty, she seeks support, comfort and inspiration for the baby on the way. Showing up for her at each of these stages is crucial, especially during her planning stage where she is considering her hospital of choice.